Neolix autonomous delivery vehicles start commercial service at Jeju Island resort
Chinese autonomous delivery maker Neolix has put its unmanned vehicles into commercial service at a resort on South Korea's Jeju Island with local partner NT1, its first outdoor resort deployment in the country.
The resort covers about 120,000 square meters and consists of 137 standalone guest rooms. General manager Park Seol-hee said the size of the grounds and the distance between rooms made it inconvenient for guests to move items back and forth between the front desk and their rooms, and that the resort brought in the autonomous delivery system to improve the guest experience and the efficiency of on-site operations.
Conventional hotel robots are limited to short trips along indoor corridors and elevator areas. The Neolix vehicles drive autonomously on roads inside the resort, delivering daily necessities and meals to rooms as well as transporting guests' luggage.
According to Leiphone, the vehicles use vision-based perception to identify lane markings, road boundaries, pedestrians and obstacles in real time, and are equipped with end-to-end neural network driving control technology that allows them to plan routes and complete the full driving task under difficult lighting, on slopes and in mixed pedestrian traffic.
NT1 has obtained authorization for "Buddy Friends," a popular cartoon character owned by Asia Holdings, and plans to apply the intellectual property to the exterior of the vehicles and to other touchpoints in the resort, so that the delivery vehicles serve as interactive objects guests stop to photograph rather than only as tools.
Kim Ryeong, an NT1 official, told Korean media that the Jeju project is only the starting point for commercial outdoor deployment of delivery vehicles, and that the company is studying the construction of an environmentally friendly local assembly plant for the vehicles on Jeju Island with the aim of turning it into a regional base for the Northeast Asian autonomous driving industry.
Neolix has been building its presence in South Korea since July 2025, when it signed a letter of intent for autonomous driving pilots with Incheon Metropolitan City and the Incheon Free Economic Zone, becoming the first Chinese L4 autonomous delivery company to enter the Korean market and taking part in local demonstration operations. From the Incheon pilot to commercial use in the Jeju outdoor setting, the report said, Neolix is drawing on data accumulated in both vehicle development and large-scale operations to help Korea address labor shortages in city distribution and cut logistics costs.