Douyin Mall Releases 2026 Double 11 New Products Must-Buy List

In skincare, the report identifies four lines: cell-level anti-aging, which it says focuses on ingredient efficacy rather than concentration alone; the use of ingestible skincare ingredients such as PDRN and ergothioneine in topical formulas; sustainable skincare, with a shift from high concentrations and aggressive actives toward gentle, long-term barrier repair; and smaller, more refined and playful products that add emotional value to efficacy claims.

For color cosmetics and fragrance, the list points to simplification and experimentation. Cushions now carry blush, sunscreen, setting and primer products; stick formats are used for base and cheek color; single shades are promoted for multi-use full-face looks. Textures are evolving to produce more varied finishes, and limited editions extend beyond packaging to sensory upgrades, according to the report.

Footwear trends are organized around more specific scenarios. Annual collaborations move toward celebrity co-creation, reshaped shoe silhouettes and functional innovation. Running shoes continue to adopt carbon plates, supercritical foaming and aerodynamic technology. Lightweight, cushioning and portable designs are redefining foot feel. City-outdoor hybrid shoes combine outdoor functions with daily wear, allowing one pair to move between urban and outdoor settings.

In durable consumer goods, the report describes technology and emotion advancing together. Phone designs use rear screens, gimbals and folding structures to fit more scenarios. Smart home appliances are presented as smarter home assistants. Digital products are positioned as personal companions rather than functional equipment alone. Home products are given emotional value, aimed at making time at home more relaxed.

The report said the new products on the list debuted on Douyin Mall this year. The list is part of Douyin Mall's Double 11 promotion and is intended to help shoppers discover new products across the four categories.