Products & Applications
AI Political Ads Top $137 Million Ahead of Midterms
AI was used in 220+ midterm ads; spending topped $137M, Wesleyan Media Project research cited by Bloomberg shows.
Erika Franklin Fowler, professor of government at Wesleyan University and a co-director of the Wesleyan Media Project, said AI has unleashed “a whole new type” of political ad, Bloomberg reported. She discussed the research with Ed Ludlow on “Bloomberg Tech.”
The count places AI-made political advertising in the closing week of the midterm campaign, with more than $137 million in spending attached to at least 220 unique ads, Bloomberg reported.