Amazon cuts prices on Bose, Marshall and JBL audio gear
Amazon on Oct. 2, 2026, discounted the Bose Smart Ultra Soundbar to $679, the Bose SoundLink Plus to $179, the Marshall Major V to $89.99 and the JBL Soundgear Sense to $83, according to Android Authority.
The Bose Smart Ultra Soundbar is Bose's premium all-in-one soundbar, designed for TV audio without separate speakers across a room. It includes Dolby Atmos, upward-firing drivers and Bose TrueSpace processing. Its A.I. Dialogue Mode is intended to keep voices clear while maintaining surround effects, and ADAPTiQ room calibration adjusts sound to a room and furniture layout. The soundbar has built-in Amazon Alexa, support for Google Assistant through compatible devices, app-based setup and streaming, Wi-Fi and Bluetooth playback, and compatibility with Bose multi-room systems. It can be expanded with compatible Bose bass modules and surround speakers. Amazon's price of $679 is $320 below the $999 recommended retail price, a 32% discount. Android Authority said the price equals the lowest it has seen this year and is the best deal on the product in 2026 so far.
The Bose SoundLink Plus is a portable Bluetooth speaker that sits between the smaller Bose Flex and larger Bose Max in Bose's portable range. It is rated for up to 20 hours of battery life and has USB-C charging for a phone or other small device. Bose gives it an IP67 rating for water and dust resistance, along with shock and rust resistance. The speaker supports Bluetooth with aptX Adaptive and Snapdragon Sound on compatible devices. It has a powder-coated steel grille and a 4.6-star rating. Amazon listed it at $179, down $90 from its $269 recommended retail price, a 33% discount. Android Authority described it as the lowest price of the year for the speaker on Amazon.
The Marshall Major V is a lightweight, foldable on-ear headphone with Marshall's retro design. It is rated for more than 100 hours of wireless playtime, includes quick charging, and can be used with a 3.5mm wired connection. Other features include wireless charging, Bluetooth multipoint for two devices, Google Fast Pair, and support for Bluetooth LE Audio readiness. Sound is described as energetic and bass-forward, and users can adjust EQ settings and customize controls through the Marshall Bluetooth app. It does not have active noise cancellation. Amazon cut the price to $89.99 from $129.99, saving $40, or 31% off the recommended retail price. Android Authority said the price is $2 above the headphones' all-time low.
The JBL Soundgear Sense is an open-ear true wireless earbud that uses JBL's OpenSound air-conduction design, leaving the ear canal uncovered. It is intended for users who want to hear traffic, voices or gym announcements while listening to music or podcasts. The earbuds have flexible earhooks and an optional detachable neckband. They use 16.2mm drivers, Bluetooth 5.3 and multipoint pairing. Battery life is rated at up to 6 hours on the earbuds and up to 24 hours with the charging case. They have an IP54 rating for sweat, dust and light splashes, and JBL says they use four microphones for calls. The JBL Headphones app adds sound personalization and settings control. Amazon's price of $83 is 50% off the $165 recommended retail price, saving $82. Android Authority said it is the best deal it has seen on the earbuds this year.