Amazon fall Prime Day cuts Apple Watch Series 12 to all-time lows, Ultra 4 by nearly $100
Amazon Prime Day offers record-low Apple Watch Series 12 prices, nearly $100 off Ultra 4, ceramic discounts, SE 3 deals.
The sale also includes deals on AirPods Pro 3, AirPods Max 2 and the M6 Mac mini at up to $150 off, but the 2026 Apple Watch offers are now broadly available, 9to5Mac reported. The Apple Watch Series 12 launched with a new Dark Brass treatment and new band colorways, and Amazon is now listing various configurations at just shy of $50 off.
The 42mm Apple Watch Series 12 is $350, down from $399; the 46mm model is $400, down from $450; the 42mm GPS + Cell version is $450, down from $500; and the 46mm GPS + Cell version is $500, down from $550. The Dark Bronze 46mm model with a Dark Bronze Milanese Loop is among the discounted options. 9to5Mac directed readers to its full review of the Series 12 for upgrade guidance.
For the Apple Watch Ultra 4, 9to5Mac reported that fall Prime Day deals have been somewhat unreliable, with various configurations popping in and out of stock at the lowest prices ever. Both standard configurations and higher-end setups with the Milanese Loop are nearly $100 off. As of the time of writing, the Black Titanium Apple Watch Ultra 4 with a Burgundy Trail Loop was $699.99 shipped, or $99 off the list price. The Black Ultra 4 with Burgundy Trail Loop is listed at $700, down from $799, and the Natural Ultra 4 with Milanese Loop is $800, down from $899. Milanese Loop configurations were also dropping to Prime Day pricing.
Alongside the aluminum and titanium Series 12 releases, Apple introduced a ceramic Apple Watch Series 12. The first notable discounts are beginning to appear as part of the Amazon fall Prime Day event. The 46mm Apple Watch Series 12 Ceramic GPS + Cell is $900, down from $949.
Apple did not launch a next-generation entry-level SE series model this year, but it refreshed the experience with new band options. Prime Big Deal Days is delivering the first cash discounts since that refresh. The Apple Watch SE 3 40mm Midnight and 40mm Starlight are each $199, down from $249; the 44mm Midnight and 44mm Starlight are each $229, down from $279.