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Amazon launches Bee Frontier and Bee Eclipse AI transcription devices

Amazon launched Bee Frontier and Bee Eclipse, AI devices that transcribe talks and enable personalized shopping.

The Bee Frontier is priced at $74.99, about £56 or AU$108, and is described as a fitness-tracker-style pebble with up to seven days of battery life. It can be worn on clothing or on an included wristband. Instead of collecting biometric data, it has dual microphones and a prominent on button that records and transcribes audio into summaries and recaps.

The Bee Eclipse costs $99.99, about £75 or AU$145, and is a magnetic, credit-card-sized version of the device that attaches to the back of a phone. Amazon said it is designed to "give customers more options beyond a wearable." It shares the same transcription software and access to the Bee app as the Bee Frontier. TechRadar noted that it is similar to devices such as the Plaud Note, which also has a magnetic credit-card design and single-button recording.

Amazon said that "when turned on, Bee gathers context from your conversations and connected apps to provide insights and recommendations." The system creates summaries in the Bee app or a purpose-built desktop app, with "templates tailored to your specific needs." Students could use a Lectures template, while office workers could use a Meeting Minutes template, according to TechRadar.

Amazon said "Bee Frontier is for people on the go who want to stay present in the moment. Whether it’s remembering the details of important meetings, taking note of the coffee plans you made in passing, or simply ensuring you purchase the dish soap you said you’d buy, Bee Frontier will remember the details for you."

Transcription is not the only feature. Bee comes with a 14-day memory, summaries and recaps. A Bee Pro subscription costs $11.99, about £9 or AU$17, per month, and includes "unlimited recent conversation summaries; integrations with Amazon.com and Alexa+; integrations with third-party applications; suggested to-dos; daily memories; a personal chat assistant; and conversation templates; and the Bee desktop application."

The third-party integrations include Google Calendar and Microsoft Outlook, allowing Bee to add events and reminders to a calendar and draft emails, along with apps such as Apple HealthKit. The Amazon.com integration allows Bee to "enable even more personalized shopping recommendations" by surfacing items mentioned in conversations, with "product recommendations on the Amazon homepage, and in the Bee mobile and desktop apps."

TechRadar reported that AI recorders are not new. They are used in workplaces, and many journalists use AI transcription services to turn interviews into text. Offices use them for meeting notes. But the push to use such devices in personal lives, to encourage buying more products and remembering coffee dates, may move away from the obvious usefulness of the feature and verge on 'creepy,' depending on who else is being recorded, whether they have given permission, and the nature of product recommendations based on casual conversations.

Amazon and Bee, like Apple did with Live Rewind and Siri Recap features, have laid out privacy features: audio is never stored, the microphone is button-operated with a recording LED light like Meta Glasses, and transcripts are encrypted. TechRadar said it remains to be seen whether these assurances are enough for widespread adoption.