Ant Baibao Launches Business-District Agent Template, Wanda First to Deploy Shopping Agent
Ant Baibao launched a business-district agent template and connected it to Alipay's 'Tap' network, with Wanda among the first to deploy a shopping companion agent for mall services.
According to the report, the template integrates food recommendations, store navigation, marketing campaign pushes and customer service inquiries. Developers and operations service providers can reuse mature components, generate agents adapted to specific business districts through AI Coding with a single natural-language description, and build mainstream marketing formats, reducing development barriers and iteration costs.
According to Leiphone, the platform's capability has expanded from building agents to providing a one-stop agent platform covering construction, deployment and marketing conversion. For retail, catering and business-district operations, it can connect merchant profiles and business data, analyze sales, foot traffic, orders, products, membership and marketing performance, and generate business review PPTs, marketing copy and graphics, membership reports and webpages. The platform is designed to tell merchants what happened, why it happened and what to do next, extending agents from front-end services to back-end operations and marketing efficiency.
Wanda has already deployed the system. According to the report, its business-district companion agent lets users at scattered touchpoints in a mall use 'Tap' to access member points, parking payment, store navigation, marketing activities and mall Q&A. This improves the continuity and efficiency of finding discounts, shopping, parking and member registration.
The upgraded business-district agent template will be fully open in late September, according to Leiphone. It will support malls and commercial complexes in calling pre-shopping, during-shopping and post-shopping full-cycle service capabilities through API integration without changing their original system architecture. Large shopping centers, urban pedestrian streets and themed commercial blocks can customize it based on brand IP, marketing rhythm and business goals.
The report says Ant Baibao has previously built mature AI solutions in cultural tourism and travel, government services, business districts and venues, campus services, and retail and catering. The platform says it will continue to rely on Alipay ecosystem resources and its underlying technology architecture, and work with industry partners to explore more AI agent deployment scenarios in the service industry.