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Apple CEO Tim Cook Steps Down; John Ternus to Take Over; Labor Day Device Deals Start at $79.99

Apple CEO Tim Cook is stepping down; John Ternus will take over. Labor Day deals on Apple products start at $79.99.

AI News Feed · 2026-09-04 10:16

TechRadar said the promotions are not related to the CEO transition. They follow Apple's recent price increases on some products driven by higher RAM and component costs. Most of the discounts are limited-time offers that expire on Labor Day, September 7.

Among the 14 offers identified by TechRadar, the Apple AirTag 4-pack is available for $79.99, a price the outlet described as the lowest it had seen. AirPods 4 are marked down to $99, the year's lowest price in TechRadar's tracking, and AirPods 4 with active noise cancellation sell for $148.99. Wired EarPods with a Lightning connector are $14.88, while the USB-C version is $16.99. Apple's premium earbuds and over-ear headphones are also discounted in the roundup.

In tablets, the 11-inch iPad with the A16 chip costs $399.99 at Amazon, $50 off. The 2026 iPad Air M4 is listed at $649, the lowest price since Apple's June increases, and the iPad Pro 11-inch M5 is reduced by $50 at Best Buy. For wearables, the Apple Watch SE 3 is $239 at Amazon, and the Apple Watch 11 42mm model is $30 off at Best Buy.