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Apple Launches iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, AirPods 5 With New Accessories

Apple launched iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5 on Sept. 18, 2026, plus new first-party and third-party accessories.

AI News Feed · 2026-09-19 00:39

At Apple Fifth Avenue in New York City, CEO John Ternus opened the store doors, accompanied by Deirdre O'Brien, senior vice president of Retail + People, and Greg 'Joz' Joswiak, senior vice president of Worldwide Marketing. 9to5Mac reported that Apple is celebrating the launch at stores around the world.

Most iPhone 18 Pro and iPhone 18 Pro Max models were backordered several weeks for delivery from Apple.com, according to 9to5Mac. The site reported that in-store availability for pickup could still be found in many cases as early as launch day. The iPhone Duo, announced at the same event, is not yet available; preorders begin Oct. 16 and shipments start Oct. 23.

Apple's first-party accessories include Silicone Cases with MagSafe for the iPhone 18 Pro and iPhone 18 Pro Max at $49, Clear Cases with MagSafe at $49, and TechWoven Cases with MagSafe at $59. The cases come in colors such as burgundy, navy blue, black, olive, magenta, crisp blue, and taupe. Apple is also selling FineWoven Wallets with MagSafe for $59 in navy, dark olive, black, wildflower, burgundy, and magenta, plus AirTag FineWoven Key Rings for $35 in black and wildflower blue.

For the Apple Watch, Apple's Sport Loop and Sport Band are priced at $49, while the Ocean Band, Trail Loop Band, and Alpine Loop Band are priced at $99. The bands include sizes and colors such as 40mm, 42mm, 46mm, and 49mm, with options including magenta, burgundy, chambray blue, olive, light umber plaid, burgundy plaid, limestone, sand, dark umber, desert, and translucent gray. Apple also offers Wrist Straps for $29 and Crossbody Straps for $59.

In its roundup of the best iPhone 18 Pro cases, 9to5Mac listed Apple's new Silicone and TechWoven models alongside third-party options. ESR's lineup includes the Atelier Vegan Leather Magnetic Case with Flex Stand at $42, regularly $46; the UltraFit Armorite Pro Screen Protector at $30; the Cyber FlickLock Magnetic Case at $21; and the Geo Magnetic Wallet Stand at $46, regularly $50. Nomad's cases include the Rugged Case at $70, Clear Leather at $69, Magnetic Leather Back at $59, Sport Case at $55, Modern Leather Case at $69 to $89, Traditional Leather Case at $79 to $99, and Rugged Leather Case at $79.

Dbrand is selling its Grip Case for the iPhone 18 Pro and Pro Max at $55, with a Prism 2.0 two-pack at $35 and a $5 discount when purchased with the case. The company's MNML cases start at $39. Spigen's Ultra Hybrid MagFit Case starts at $14, down from $18, with the clear version at $13, down from $17; the Nano Pop MagFit Case is $20, down from $22; and the Slim Armor MagFit Case is $26, down from $50. SANDMARC's Pro Leather Case for the iPhone 18 Pro is $54, down from $60, with the code 9TO510 at checkout. The roundup also noted exclusive deals for readers.