Apple Set for Four Straight Weeks of Product Releases Starting Oct. 23
Apple plans new product releases on four consecutive Fridays from Oct. 23, beginning with the iPhone Duo and running through HomeView and Apple TV 4K on Nov. 13.
The iPhone Duo arrives Friday, Oct. 23. HomePod mini 2 follows on Oct. 30, and HomeView and Apple TV 4K are set for Nov. 13. The only Friday in that stretch without a confirmed release is Nov. 6.
On his Power On podcast, Gurman said that date is when the new touchscreen MacBook Pro is expected to go on sale. "Apple retail stores are going to have a big floor reset on the evening of Thursday, November 5 into Friday, November 6," he said. Gurman said he expects the redesigned touchscreen MacBook Pro, the M6 iMac and MacBook Pro, and an OLED iPad mini to all reach stores starting Nov. 6. He reported earlier that those products are set to be unveiled on Oct. 28.
That would give Apple a release schedule of the iPhone Duo on Oct. 23, HomePod mini 2 on Oct. 30, the new Macs and iPad mini on Nov. 6 per Gurman, and HomeView and Apple TV 4K on Nov. 13.
The run follows an already crowded fall. Apple unveiled three new products this week, with four more expected later this month, and last month introduced the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5. September is typically Apple's busiest launch month, but this year's schedule extends the cadence well past it.
Once these releases are out, Apple's product lineup is expected to be fixed for the remainder of 2026. No further product launches are anticipated until early 2027.