Apple Store Offline Ahead of iPhone Duo Preorder Rush
Apple took down its online store on October 16, 2026, ahead of iPhone Duo preorders. The report points to tight supply and high demand, with buyers advised to order at 5 a.m. Eastern Time for launch-day availability on October 23.
The store closure follows Apple's usual practice before a major product preorder. The report said the move was made in keeping with tradition as the company prepares for the iPhone Duo, which it described as Apple's new foldable. The report said buyers waiting to purchase the device should log on at 5 a.m. Eastern Time.
According to the report, supply is expected to be constrained and demand relatively high. That combination has led to anticipation that Apple will run out of launch-day stock very quickly. The report did not specify how many units would be available or how long inventory might last.
For customers who want an iPhone Duo on launch day, set for October 23, the report said they need to be ready to buy at 5 a.m. Eastern Time. The report framed the preorder as a rush, with availability expected to be tight from the start.