Atlas 1.0 Pioneer Edition: $499 Brain Wearable Sells Out Initial Batch
Neuroscience company Atlas launched its first brain wearable, Atlas 1.0 Pioneer Edition, priced at $499, measuring stress, attention and energy. The initial pre-order batch sold out within days.
Atlas says it spent six years gathering over 500,000 brain records to build the device, with recordings taken during daily activities. In lab tests, it reportedly outperformed a $30,000 research-grade electroencephalography monitor. The wearable is non-invasive and aims to help users understand brain patterns so they can optimize mental workload. For example, it might alert users that social media causes stress, prompting them to limit usage.
Atlas co-founder and CEO Ana Montero said in a press release: "Atlas gives you a map of your own mind, so you can understand what brings out the best in you, change what doesn't, and become who you want to be. For the first time some of the most important moments in a human life are becoming measurable."
The device has a two-day battery life, is paired with an iOS-only app for now, and requires a $29.99 monthly subscription on top of the upfront cost. Brain wearables have been gaining traction as technology improves; last month TechRadar tested the Nurosym electrical vagus nerve stimulation device for sleep, anxiety and relaxation. The Atlas 1.0 Pioneer Edition's quick sellout indicates strong early demand for consumer-grade brain monitoring.