Atlassian CEO Says AI Agents Join Teams, Not Replace Them, as Company Unveils AMP

Cannon-Brookes framed the moment as one of technology's most creative and dynamic eras, while acknowledging it can be “a little bit scary at times.” He said AI is central to that progress, but warned that companies risk being left behind if they do not use the technology effectively. Context, he argued, is the differentiator. “Models are the engine, but context is the fuel,” Cannon-Brookes said. “No matter how capable a model gets, if it doesn't reliably know why you made a decision back in 2022, it can't help you in 2026.”

He added that AI isolated in a silo only delivers a fraction of its potential value, and that real leverage comes when every type of context is interconnected. Atlassian presents its platform as a central nervous system for companies, providing context, collaboration and conference so workers can get the information they need when they need it, according to the company's message at the event.

In the emerging model of humans and agents working together, Cannon-Brookes said Atlassian's focus on next-generation collaboration remains central. “Across the board, we're seeing agents aren't replacing the people, they're joining your team,” he said. “But as things accelerate, we believe that experience of collaboration is going to be so important.”

Cannon-Brookes acknowledged that acceleration can create problems. “When every person, every agent starts to move faster and faster, new challenges arise,” he said. “Because it's not just one person moving faster, it's a multiplication of teams increasing their outputs, resulting in dozens of parallel learning loops.” Without a way to connect it all, he said, that velocity can become disorienting. Confidence in what an organization knows depends on insight into its context and the ability to act on it, he added. “Most of it, it's knowing how to handle the inevitable speedbumps.”

The company used the event to introduce AMP, described by Cannon-Brookes as Atlassian's agentic multiplayer protocol. Atlassian said AMP will help improve how people and agents collaborate both on and off its platform. On stage, the company showed examples of how AMP, powered by an all-new Atlassian MCP server, will give agents more tools to complete work. One example was Loom Record for Agent, a new way to create prompts for its Loom platform that allows users to record a video outlining specific details for a prompt in a natural human fashion.

Atlassian said it is focusing on real-time, multiplayer collaboration not only among human teams but also by bringing in agents from multiple platforms so they can work together to resolve complex tasks more quickly. Cannon-Brookes summarized the approach by saying people can work alongside agents exactly how and when they want. “You don't replace people with agents, you create a new and powerful system of collaboration for your organization,” he said. He also said, “Working with AI isn't single player any more - it's multiplayer.”