AWS Marketplace uses AI agents to meet rising demand for AI agents

Beyond simply listing agents, the marketplace is embedding AI agents into its own platform to handle administrative and due diligence tasks in software procurement and deployment. Yanchyshyn said AWS Marketplace is supporting not just discovery but deployment, with due diligence becoming a major area of adoption. The self-service "click-and-go" model still covers much of the marketplace, but agentic capabilities are focused on customer success, private pricing, and bigger deals.

According to Market Intelo projections cited by ZDNet, the global agentic procurement software market was valued at $1.2 billion in 2025 and is expected to grow at a compound annual rate of 24%, reaching nearly $9 billion by 2034. These systems use autonomous AI agents to plan, execute, and adapt multi-step procurement tasks without human initiation at each step, the report's authors said.

Industry observers see benefits and caveats. Bret Greenstein, chief AI officer at West Monroe Partners, said agent-powered marketplaces reduce IT overhead by helping with application discovery, vendor comparison, licensing, entitlement management, auditing, renewals, and parts of contracting. However, Shashi Bellamkonda of Info-Tech Research Group cautioned that AI agents may consider less than 70% of available solutions, advising buyers to re-prompt, add more details, and review output manually rather than taking it at face value.

Greenstein also noted governance concerns, saying that faster discovery, evaluation, and provisioning require clearer policies around approved vendors, security, data access, architecture, licensing, and agent authority. Meanwhile, customer demand is shifting toward agentic SaaS that other agents can interact with, rather than a large number of standalone agents, according to Yanchyshyn.