Beats confirms Pikachu-themed Pill speaker with Pokémon collaboration teaser
Beats has teased a Pikachu-themed Pill speaker in a social media post, confirming a long-rumored Pokémon collaboration. No release date or pricing was announced.
The post did not include a release date. The teaser confirms a collaboration between Beats and Pokémon that had been rumored before the official announcement. Speculation grew after the Pokémon mascot visited Apple’s campus during its August hardware event. The visit was described as Pikachu meeting Apple executives Tim Cook and John Ternus, but many fans expected a product collaboration. Rumors continued after a Facebook user posted a photo of a Beats Pill package with a Pikachu theme in a shopping cart.
Beats has not announced pricing for the Pikachu-themed Pill. The standard Beats Pill was reintroduced in 2024 and sells for $150. The teaser’s caption appears to nod to Pokémon’s “Gotta catch ’em all” slogan.