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Bluebird President Calls Twitter Revival Platform 'Tweet' a 'Grand Experiment,' Says It Won't Use Blue Bird Logo

Bluebird president: Twitter revival is 'a grand experiment,' now called Tweet, no blue bird logo.

AI News Feed · 2026-09-22 19:32

The TechRadar article was written by Lance Ulanoff, an award-winning tech journalist, on-air expert and commentator. Before joining TechRadar, he served as editor in chief of Lifewire. Before that, he was chief correspondent for Mashable, where he covered all facets of technology and the intersection of digital and life. He also helped Mashable find new ways to tell stories. Ulanoff is based in New York.

Ulanoff is a 38-year industry veteran who has covered technology since PCs were the size of suitcases, 'on line' meant 'waiting' and CPU speeds were measured in single-digit megahertz. Before joining Mashable as editor in chief in 2011, he served as editor in chief of PCMag.com and senior vice president of content for Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis' Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com, and PCMag.com were all honored under his guidance.

He makes frequent appearances on national, international, and local news programs including Live with Kelly and Mark, the Today Show, Good Morning America, CNBC, CNN, and the BBC. He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Ulanoff has been an invited guest speaker at numerous technology conferences including Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight, and Digital Media Wire's Games and Mobile Forum. He received his Bachelor of Arts in Journalism from Hofstra University in New York. He serves on Hofstra's School of Communication Advisory Board. In his spare time, he draws cartoons, which he occasionally posts online. He and his wife Linda have been married for over 30 years and have raised two amazing children.

The available text of the TechRadar article did not include further details about Bluebird, the platform's ownership, its features, or a launch timeline. It said only that the revival platform is now called 'Tweet' and will not use the blue bird.