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ByteDance signs MOU with Motion Picture Association to protect Hollywood IP

ByteDance and the Motion Picture Association signed an MOU to protect Hollywood IP from AI copyright infringement.

AI News Feed · 2026-08-18 05:45

The MPA, whose members include Disney, Paramount and Warner Bros. Discovery, announced the agreement in a press release, saying it represents significant cooperation between the two organizations. The association also said ByteDance's latest release of Seedream 5.0 Pro and Seedance 2.5 models reflect its continued advances in IP protections. According to the release, the memorandum applies to all ByteDance AI models, including those used on TikTok, TikTok USDS Joint Venture, CapCut and Dreamina.

The agreement follows a cease-and-desist letter the MPA sent to ByteDance in February, accusing its AI models of using copyrighted material without permission. ByteDance then pledged to strengthen safeguards against unauthorized use of intellectual property and likeness, and reportedly suspended the global rollout of Seedance 2.0.

MPA CEO and chair Charles Rivkin said the association has had constructive engagement with ByteDance, and that the Chinese company has implemented meaningful guardrails with its AI models. Separately, Hollywood studios are in court over a lawsuit against Midjourney, also accusing it of copyright infringement.