Deezer to Add AI-Music Filter as YouTube Music Rolls Out AI Labels
Deezer is adding an AI-music filter, while YouTube Music introduced labels for tracks with significant AI use.
TechCrunch AI reported Tuesday that turning on the toggle will stop users from seeing AI-generated tracks, albums and related artists in search results. Deezer CEO Alexis Lanternier said in a statement that the company had seen clear user demand for the ability to filter out AI-generated music and was giving users the option to remove that content completely from their streaming experience if they wish, focusing only on human creators and creations. He said the explosion of AI music on the platform was one of the catalysts for the toggle-based features.
Deezer cited a survey from last year in which around 45% of its customers said they wanted a way to remove AI music from their feeds. The company added AI-detection tooling last year and has reported on the number of tracks uploaded to the platform since then. At that time, AI-generated tracks represented 10% of daily uploads. In July, Deezer said more than 50% of daily uploads were AI-generated tracks, averaging 90,000 tracks per day.
Other music streaming services have set their own policies for AI music. Bandcamp has completely banned AI tracks, while Tidal cut off monetization for people uploading AI music. Spotify has taken a leaner stance, only tagging AI tracks and artists more prominently on its platform. In August, Variety reported that Apple Music was looking to label AI tracks by the end of the year. Besides platform-based tagging, users are also turning to independent tracking systems to identify AI music.
Engadget reported that YouTube Music added clear labels denoting whether a track has been generated by AI. An oblong label that reads "AI" sits directly below the track name. The label will be visible on songs that were fully generated by AI, as well as tracks that used a model to create major components like vocals. YouTube says the label will accompany anything "where AI played a significant role."
Tapping the label opens a menu that provides information about how AI was used, which can help users decide whether they should continue listening. The approach is similar to how YouTube already labels AI-generated video content on the main platform. YouTube also says these specific labels are coming to the video player at some point. The regular YouTube app hosts many music videos and related content.
Spotify has begun labeling fake artists and Deezer is implementing a filtering system that weeds out AI-generated music, according to Engadget. Deezer and YouTube Music are both making changes to how AI-generated music appears on their platforms.