Delta Expands Porsche Fleet to 70, Revamps Delta One Business Class
Delta Air Lines is expanding its Porsche tarmac transfer fleet from 40 to 70 vehicles and refreshing its Delta One business-class cabin with new menus, Missoni mini pillows, crockery and updated suites. Many changes begin on Los Angeles flights this month, with new Airbus A350-1000 suites due early next year.
Ranjan Goswami, Delta's chief marketing and product officer, told CNBC that demand for the Porsche service has continued to rise and that the existing 40 cars were not enough. The Porsche service is part of a VIP add-on option. "What's happened over the last several years is that the demand has continued to rise, and we realized that the 40 cars that we have weren't enough to meet the demand. So we're moving that fleet to 70," Goswami said.
Delta also unveiled new crockery for the cabins, Missoni mini pillows and fresh food and beverage menus, including Champagne served over sorbet and Blanton's bourbon. Many of the new items will appear on flights originating in Los Angeles later this month and on other routes in the coming months.
The airline plans to debut updated suites with a bigger screen and a more cushioned, lighter lie-flat seat when it starts flying its first Airbus A350-1000 planes early next year. Delta did not announce changes to its coach and premium economy cabins.
Executives said the company is already thinking about adjustments on other aircraft, including smaller Airbus jets and Boeing 787 Dreamliners that Delta has ordered and that will come in the next decade. Delta has invested heavily in premium service for close to two decades. United Airlines has followed suit for a little over 10 years, and other carriers are also leaning into demand for higher-priced options.
Goswami said Delta focused on details and quality with its latest project for Delta One so that items, from sliding suite doors to new Delta-logo-emblazoned dinnerware, are made to last. The company tested some of those items to check for chipping, but there are other challenges, like customers liking them too much. "You got to keep looking at the next cycle of what customers want, and you got to start planning for it now," he said. "I think people are going to love a couple of items, although we hope they don't steal them."