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Dutch startup's AI chatbot blends 'eau de LLM' cologne for a visitor at Amsterdam tech fair

A first-person account published by Sifted says a Dutch startup's chatbot produced a personalised fragrance, which the writer named 'eau de LLM', at the HumanX technology conference in Amsterdam.

AI News Feed · 2026-09-30 19:45

The account describes the writer walking the conference exhibition hall while weighing which companies' free merchandise was worth sitting through their sales pitches, then stopping at a stand where a cart fitted with wires, lights and tubes of liquids stood. The chatbot used at that stand produced a scent the writer named "eau de LLM".

Sifted frames the episode around the question raised in the article's own standfirst, namely whether a fragrance brought to life by a Dutch startup's chatbot can waft its way into the perfume world.

The account was published on 30 September and appeared alongside a promotion for Sifted's Startup Life newsletter, a Wednesday briefing on European startups.