Feeld Revenue Jumps 24% as Founders Receive Record £3.8m Dividend

Pre-tax profits rose from £9.3m to £11.4m. Shareholders, including founders Ana Kirova and Dimo Trifonov, shared the £3.8m dividend. The largest dividend in Feeld’s previous accounts was £600,000 in 2024.

Kirova and Trifonov started the business as 3nder, pronounced Thrinder, initially targeting couples and singles looking for threesomes. A lawsuit from Tinder forced a name change to Feeld. Since then it has grown rapidly even as larger rivals have faltered.

Match Group, owner of Tinder, Hinge and OK Cupid, reported a 5% decline in user numbers earlier this year amid reports of fatigue with app-based romance and sex. Feeld, which calls itself a dating app “for the curious,” appears to be capturing some of those users. The shift has prompted reports that its edgy image has been watered down by an influx of people with more conventional or monogamous sensibilities. Kyle Brennan, Feeld’s president, said the numbers reflected changing tastes. “These numbers speak to something bigger than the growth of our business,” Brennan said. “They reflect a broader shift in how people are thinking about connection, with greater openness, curiosity and agency to do things differently.”

Accounts filed at Companies House said the sales increase reflected “strong global user growth,” particularly outside the UK. The rest of the world now accounts for £56m of Feeld’s £64m in revenues, nearly 90%. Mexico and Spain were the fastest-growing regions, while New York, Toronto and Paris led among cities, each recording user-number growth of more than 20%, the company said.

Feeld earns money from Majestic memberships, which offer unlimited opportunities to “like” other members, the ability to see who has liked them, and advanced filters for potential partners. It also sells extra “pings,” allowing members to express interest in someone and send a message without matching first.

In 2024, it emerged that some features were temporarily vulnerable to manipulation because of security “vulnerabilities” exposed by cybersecurity experts. London-based Fortbridge found that users could have had sensitive data, including messages, private photos and details of their sexuality, accessed or even edited. Feeld said it had investigated the problems Fortbridge brought to its attention on 3 March and fixed them by 28 May that year. It said there was no evidence any customer data had been accessed. The company has invested £10.5m in technological upgrades in the past year.

Feeld also runs in-person social events, including a “kinky trivia” night and a “pitch your mate” event, where guests take to the stage to explain why people should date their friends.