Garmin Fenix 9 launch draws criticism over high prices, TechRadar columnist says
Garmin unveiled the Fenix 9 and Fenix 9 Pro on August 28, 2026, with prices starting at $1,099.99. A TechRadar columnist argues the premium pricing excludes casual users, suggesting cheaper alternatives like the Venu 4 and Vivoactive 6.
The Fenix 9 series features a brighter AMOLED display and solar charging on certain 47mm and larger Fenix 9 Pro models. The columnist noted that Garmin held its first live launch event for the series, which he interpreted as an effort to attract a wider audience beyond the core fitness crowd. However, he argued that the pricing does the opposite.
The columnist, who owns an Apple Watch Series 10, said he would not buy the Fenix 9 or Fenix 9 Pro. He suggested more affordable options within Garmin's own lineup, such as the Venu 4 at $549.99 and the Vivoactive 6 at $299.99. He also predicted that many features of the high-end models would eventually be added to cheaper Garmin watches, as has happened in the past.
The article's author did not provide specific details about other competitors' pricing beyond mentioning the Apple Watch Ultra 3 at $799, which he also considered too expensive. Garmin did not respond to the criticism in the article.