General Catalyst-backed Strawberry launches first full product as European alternative to US agents
Strawberry, backed by General Catalyst, has launched its first full AI agent product as a European alternative to US agents.
Sifted published the exclusive report on Oct. 26, 2026. It said the release is Strawberry’s first full product. The company is entering the AI agent market with a pitch that distinguishes its offering from US agents, according to the report.
Maddock, 24, was doing a work trial at Lovable when the company was a small, two-person operation, Sifted reported. Maddock’s dream was to build AI agents, a focus that Lovable did not share at the time. He later founded Strawberry and is now leading its first full product launch.
In an interview with Sifted, Maddock discussed the new release and his ambitions in the US. The article’s subtitle said Legora’s Junestrand helped Strawberry land General Catalyst. Sifted identified Strawberry as General Catalyst-backed in its headline on the launch.
The report positions Strawberry as a European entrant in the AI agent sector, with Maddock outlining both the product launch and US plans. Sifted’s article focused on the founder’s path from Lovable to Strawberry and the investor connection that brought General Catalyst into the company.