Global First Wide Bar Phone HUAWEI Pura X View: Hands-On Experience Campaign Launched

The Pura X View is 6.68mm thick and weighs 201g, featuring a 7000mAh battery and a 16:9.5 wide aspect ratio screen. It achieves a 96.1% screen-to-body ratio with a 1.05mm bezel, offering an expansive display that benefits reading, video streaming, gaming, light office work, and content creation. E-books resemble paper layouts, comics have more room to unfold, and videos show less cropping and black bars.

SSPAI notes that the practicality of this new form factor remains to be tested in real-world use, particularly in terms of one-handed grip and how third-party apps adapt to the unconventional aspect ratio. To address this, the campaign asks participants to visit a Huawei store between August 28 and September 16, create an original video or photo note on Xiaohongshu, and complete a questionnaire. Videos must be at least 15 seconds, and photo notes must include at least three images with full written opinions. Notes must clearly show the store visit and hands-on experience, and include the hashtags #华为阔直板 and #阔直板旦阔难回.

The first 300 valid submissions receive prizes: winners ranked 1–200 get a HUAWEI FreeBuds 7i, and those ranked 201–300 get an Otter Bag set. Submissions are evaluated by the time of valid questionnaire completion. Each user is eligible for one prize, and duplicate submissions are counted by first valid entry. Content must remain public, and plagiarized or altered posts are disqualified. The activity ends on September 16, with results and prize shipping planned no later than October 9.