Hisense Launches E7S Pro+ RGB-Mini LED TV With Native True Color and JUOS AIOS

The 100-inch E7S Pro+ has a retail price of 21,499 yuan and a post-subsidy price of 19,999 yuan. The 85-inch model is priced at 14,499 yuan retail and 12,999 yuan after subsidy, while the 75-inch model is 11,499 yuan retail and 9,999 yuan after subsidy.

Hisense first launched RGB-Mini LED globally in January 2025. The company said the category has since grown to 11 brands and 95 products, with competition moving from whether a set has RGB to how well RGB is implemented. Hisense identified three key dimensions for RGB-Mini LED picture quality: how red light is generated, whether light and color can be controlled together, and how finely color can be controlled.

The E7S Pro+ uses native true color RGB technology, in which red, green and blue primary colors are emitted independently and directly by their own chips. The H7 AI picture quality chip finely controls the three RGB light paths, allowing the backlight to manage brightness and color in real time. The 100-inch version has 7,560 color control zones, 100% BT.2020 color gamut and color accuracy of ΔE below 0.7. Its Black Obsidian Pro screen has 1.8% overall reflectivity and 0.2% low haze to reduce ambient light interference.

Hisense said the E7S Pro+ is the global first launch of a second-generation Dolby Vision MAX version. The TV uses real dynamics, content intelligence and image engine capabilities to adjust the picture according to different content and viewing environments, making motion more natural and light, shadow and color layers richer. The set adopts a new R&H true color high-efficiency architecture, with RGB light-emitting chips upgraded from 9 crystals to 24 crystals. The 85- and 100-inch versions reach up to XDR Pro 6000 nits true color brightness. Hisense said higher brightness gives HDR scenes such as sunlight, fire and neon more dynamic room, while native RGB emission and light-color co-control help retain color and layers under high brightness.

The E7S Pro+ includes a new Light and Shadow Magic Control platform that opens 51 dimensions of picture quality parameters and provides dedicated tuning for movies, games and anime. Popular content such as A Record of a Mortal’s Journey to Immortality and Phantom Blade Zero have exclusive picture modes, moving tuning from adapting the TV to adapting the content.

Beyond picture quality, the E7S Pro+ extends the flagship experience to gaming, sound and overall performance. It supports native 4K 180Hz high refresh and a 360Hz fast mode. It has 4.1.2-channel Devialet front-firing speakers with sky channels and up to 195W peak power. The MT9655 flagship SoC with 4GB+128GB storage supports system performance, and a 53mm ultra-thin integrated design addresses large-screen form and home integration.

The TV is the first to carry JUOS. Xiaoju Smart Search can help users find films by character, dialogue or fragmented plot clues. Xiaoju Ask Screen lets viewers ask about people, plots and knowledge points during viewing, while an AI personalized desktop provides differentiated content for different family members. Xiaoju Audio-Visual Master and Xiaoju Magic Link extend AI to audio and picture adjustment and device coordination. Hisense said JUOS integrates AI into content search, viewing, personalized services and home device coordination.