Huawei Qiankun Laser Projection Wins 2026 Golden Chip Award

The distinction is for a solution already installed in mass-production vehicles and used by real customers, not for a laboratory concept or patent, according to the report. HUAWEI XSCENE, Huawei's in-car laser projection system, is designed to move beyond the current ceiling-screen format. Mainstream ceiling screens measure 15.6 to 17.3 inches; larger displays require more complex opening mechanisms and more roof space, and can reduce panoramic roof area and headroom.

Huawei introduced what it describes as the industry's first LCoS automotive laser projection at its Qiankun technology conference in April 2026. The system uses a folding optical path and a periscope-style folding lens together with a portable transmissive screen. It supports four in-car modes: floating window, single-person, dual-person and full-screen. With the folding lens and screen, it can also be set up at the rear of the car as an outdoor cinema.

In full-screen mode while parked, the system projects a 32-inch image. Huawei says it uses LCoS technology and a three-color laser light source to achieve a 2000:1 contrast ratio and 98% DCI-P3 color gamut. It also uses a liquid-cooled LCoS optical engine, which Huawei says keeps operating noise below 24dBA. The company says the system has TUV hardware-level low blue light and TUV zero harmful blue light certifications, an SGS gold certification for low motion sickness in in-car displays and IEC 60825 Class 1 laser eye safety certification. It also includes a self-developed light occlusion detection algorithm that turns off projection when a child's eyes come close to the light, and ambient-light adaptation that adjusts brightness to cabin conditions.

Huawei says the system has been fitted to several production models. The 2026 AITO M9, a high-end flagship SUV, is the first model to carry it. The Yijing X9, described as a second-generation family flagship SUV, uses projection for family travel, while the Qijing GX7, a five-seat SUV, combines the projection system with a flat-folding bed. Huawei says the system can be updated over the air and will continue to add functions.

The system is designed to be integrated into the vehicle's power, cooling, acoustics and interaction systems, Huawei says. It is offered as a factory-installed feature rather than a standalone accessory, and the company is marketing its portability, image quality, safety and outdoor use.

Editor's Summary

Huawei's Qiankun automotive laser projection received the 2026 Best Technical Practice Application Award at the eighth Golden Chip Awards on Oct. 23. The system is already offered on production models including the 2026 AITO M9, and Huawei says over-the-air updates will expand its functions. The award highlights the commercial rollout of in-car projection as an alternative to fixed ceiling screens.