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AI Chips & Compute

Intel CPU Prices to Rise 10% in October; GPU Costs Expected to Climb

Intel plans a 10% price hike on PC CPUs in October, while GPU prices are also expected to rise due to the ongoing memory shortage, according to recent reports.

AI News Feed · 2026-09-09 04:20

The move comes just over a month after Qualcomm raised its chip prices on September 1st. Digitimes also claimed that Intel may cut an additional five to ten percent of its staff, though it could simultaneously bring in new hires. The report added that Intel might soon place its Small Core line into end-of-life status, a change that would mainly affect industrial PCs and IoT devices rather than consumer products.

The broader memory shortage is driving up costs for a wide range of components, from RAM to laptops and phones, and higher prices could persist for years. Intel reported its strongest revenue growth in more than fifteen years in July, largely due to its data center and AI business, according to earlier company announcements.

On the GPU front, Japanese retailer Applied has warned consumers about potential further price increases, as reported by VideoCardz. The retailer did not specify which GPU models would be affected but urged PC owners looking to upgrade to buy as soon as possible. Japanese stores in Akihabara had already adjusted GPU prices upward in August, with some warning that pricing would be about 20 to 30 percent higher than usual.

The rising cost of video memory is a key factor behind GPU price inflation, and recent signals from Nvidia's board partners suggest that increases may extend beyond Japan. In the U.S. market, many graphics cards remain well above their suggested retail prices. For example, the RTX 5080 was listed at $1,699 at Best Buy, while the RTX 5060 was selling between $450 and $500 despite a $299 MSRP. AMD's Radeon RX 9070 XT, originally priced at $599, was seen at up to $929 in overclocked versions, and the RX 9060 XT (16GB) was sold at $200 to $300 above its MSRP.

Despite the upward pressure, panic buying is not necessarily the best response. Prices are already unaffordable for many consumers, and rushing to buy could increase demand and drive short-term costs even higher. Industry analysts, including Samsung, have warned that the memory shortage may last past 2027, leaving the hardware market under strain for the foreseeable future.