Jaguar Type 01 Debuts as First Model of Brand's EV Rebirth

Jaguar was an early entrant to the modern EV market with the 2017 I-Pace. Ars Technica described the I-Pace as fun to drive even if it was too small inside and perhaps completely unreliable. An all-electric sedan was supposed to be next, but it was abruptly canceled a year from the showroom.

With the sedan canceled and older models ending production, Jaguar worked on an all-new electric vehicle platform called JEA, which will underpin an all-electric product line. Jaguar boss Rawdon Glover told Ars Technica in 2024 that the idea was an elevated ownership experience and a starting price about double the brand's previous $60,000 entry point.

Last year the brand started teasing its relaunch, and the reaction was unhappy. It got worse when the first images of the slab-sided and pastel-shaded Type 00 coupe concept leaked.

Ars Technica's available excerpt does not provide Type 01 specifications, range, price, production timing or details on how it differs from the Type 00 concept. The article also ties the launch to a broader list of public frustrations, including wars, climate disruption, a death from plague, attacks on scientific research, machines taking human work and a messy media environment.

Editor's Summary Jaguar has unveiled the Type 01 as the first model of its electric rebirth, according to Ars Technica. The launch follows the cancellation of a planned electric sedan and the development of the JEA platform, with Jaguar boss Rawdon Glover saying in 2024 that the plan called for a starting price about double the previous $60,000 entry point. The Ars Technica excerpt provides no Type 01 specifications or production details, and it notes earlier negative reaction to the brand's relaunch teasers and leaked Type 00 concept images.