Jianying launches Jianying Hub, mobile AI assistant Xiaoying, and creator ecosystem upgrades

For professional creators, Jianying Pro introduced Jianying Hub, a one-stop creation workbench built around an infinite canvas and a multi-track editor. A creator can start from a sentence, a reference video or a document, organize ideas and form a script on the canvas, call AI creation platforms such as Jimeng and Xiaoyunque to generate images, video and audio, and then move into the multi-track editor for fine adjustments. The aim is to reduce repeated imports and exports between tools.

In editing, Jianying Pro launched a smart creation Agent called Jianying Assistant. Users can discuss and edit with it through dialogue, or assign it repetitive tasks such as material organization, removing spoken pauses, subtitle correction and video packaging. For creators with established workflows, Jianying Assistant supports custom Skills for different types of production.

Over the past year, Jianying Pro has also added multi-timeline editing, mixed material arrangement, local draft backup, material deformation, planar tracking, AI upscaling and secondary color grading, according to the report. On professional audiovisual capabilities, Jianying has continued partnerships with industry players. Two years ago it worked with Dolby to launch Dolby Vision, allowing HDR material to retain original color and light-dark details during import and export. The two sides plan further cooperation on new professional audio features for more spatial and immersive sound.

Jianying's device support has also expanded. It now supports tablets and foldable phones, and continues to optimize the creation experience on the HarmonyOS system. It introduced a 'bump-to-transfer' function that lets phone material enter the desktop Jianying material library directly, making cross-device creation smoother. To support both AI generation and video editing needs in the AI era, Jianying launched a new subscription called AI Ultra membership, combining AI creation credits and Jianying SVIP professional editing benefits in one subscription system.

On mobile, the smart creation Agent is now available as Xiaoying. Jianying said Xiaoying integrates an AI creation assistant, multi-track editing assistant and marketing expert, serving scenarios such as life records, content editing and product marketing. Users can describe a creation need in one sentence, and Xiaoying can automatically call image, video, text, music and AI generation capabilities, offer a creative direction based on the user's material and needs, and generate an initial version that can be further adjusted. During creation, it can recommend music, transitions and expressions based on the work's mood and, after learning a user's material preferences and pacing, work with the user on a more personal style.

For merchants and operators, Xiaoying can act as an AI marketing expert. After a merchant uploads product images and specifies the platform where the content will be published, Xiaoying can understand the product information, extract core selling points, plan content expression based on target audience and consumption scenario, and generate corresponding marketing material.

At the event, Douyin creator Hu Chuliang demonstrated using Xiaoying to handle a travel vlog and an opinion-style talking-head video. 'In the end whether it looks good and what to keep, I still decide; but I don't have to start from cutting breath pauses every time,' Hu said. Hu added that Xiaoying can handle trivial, energy-consuming editing work and leave more time for the content itself.

Beyond product capabilities, Jianying announced a new 'Cut Same' template approach. Previously, users mainly replaced images or videos under fixed music and themes. After the upgrade, templates are no longer only fixed finished products; users can adjust content and plot through natural language, and add or replace images, videos and other material to create a more personal expression on the original idea. As AI short dramas, advertising and other content forms develop, Jianying will also promote professional content and AI Skill building. Professional creators with mature workflows and canvas assets can turn their experience into reusable capabilities, while other users can find inspiration and call professional workflows and assets in Jianying.

Jianying also outlined creator incentives and services. A company official said Jianying invests about 150 million yuan each year in creator incentives and will continue to provide exposure and revenue support for quality works. For template authors, it launched a Template Author AI Assistant offering creative inspiration, template diagnosis and customer service answers. For new authors, it upgraded template novice tasks to clarify paths for template production, revenue and feedback. New authors can also use the AI creation assistant to make and publish templates, lowering the threshold for starting. The company also announced a 'Jianying Creation Partner' plan, inviting creators to participate in content co-creation and receive more incentives, resources and growth support.

The official said that in the past year, 67.68 million users completed and exported their first work through Jianying; 1.21 million Jianying creators started from zero followers and found their first audience; 3.26 million Douyin creators with 10,000 or more followers used Jianying for content creation; and Jianying served 1.66 million small and medium-sized merchants. The official said Jianying is committed to letting every creative wish find a path to realization, and that AI is bringing new possibilities. Different creators and scenarios have different requirements for tools, the official said, so Jianying AI will not offer only one answer; through different products and capabilities, it hopes to support each creator's needs and build a full-scenario smart creation platform covering from novice to professional.