MAXHUB launches professional video conferencing terminals for hybrid meetings

The event, themed “Professional Presence, Achieve Efficiency,” included demonstrations designed to reproduce common meeting-room problems: glass-wall reverberation, different speaking distances, remote-environment noise, mobile speakers and joining meetings across multiple platforms. MAXHUB describes itself as the creator of the conference tablet category and says it has led the category’s market share for nine consecutive years. It used high-end business meetings as the test setting for the new products.

The report said companies now have more collaboration tools, but meeting quality can still be undermined by poor audio, unclear shared materials, repeated device setup and switching between platforms. These problems often appear in cross-regional consultations, customer communications and project reviews. China’s 14th Five-Year Digital Economy Development Plan calls for large enterprises to build integrated digital platforms and SMEs to begin with remote collaboration and digital office needs. As cross-space communication becomes common, meeting terminals are being asked to connect people, sound, images, content, schedules and systems.

MAXHUB’s new terminal includes a 16-array microphone, 2.2-channel 50W amplification, two-way AI noise reduction and local audio processing. Its 200-megapixel four-camera, three-focal-length setup uses multimodal AI camera control to support speaker tracking, multi-person framing and mobile speaking. The company said the aim is to let remote participants hear speech and see people and materials clearly. A MAXHUB official said the product development sought to handle the complexity of meeting spaces, participant distances and audio-video quality in an integrated terminal so users can keep their attention on discussion and decisions.

The company positioned the professional video terminal as a core hub for small and medium long-table meeting rooms. The XBar series is aimed at rooms that already have displays and need upgraded cameras, pickup, amplification and screen sharing. The BM61 omnidirectional microphone uses 3D spatial pickup and wireless cascading to extend audio coverage in medium and large meeting and training spaces. MAXHUB said this gives companies a path to upgrade key rooms first and expand by priority.

For buyers, hardware is only part of the decision. They also need to know how new devices connect to existing platforms, networks and permission systems, who maintains them after deployment, how much integration work security requirements add, and whether delivery and after-sales support can cover cross-regional and overseas sites. MAXHUB lists open connectivity and security management as capabilities of the new generation. Its Lingxiao Nebula platform supports meeting schedule and room association management and one-click joining; standard protocols, mainstream platform access and BYOD allow personal devices to use a room’s professional audio-video equipment. A unified management platform supports remote device-status checks, batch configuration, firmware upgrades and fault alerts. For higher data-management requirements, MAXHUB says the products support national cryptographic algorithms, tiered permissions, operation audits, private-network deployment and domestic adaptation, and have received Level 3 cybersecurity classified protection certification.

The report said competing approaches remain: meeting software with ordinary cameras and PC/BYOD peripherals is lighter for simple spaces; traditional AV integration can meet complex customization needs but involves longer project cycles and higher implementation costs; existing conference tablets already provide display and interaction functions. MAXHUB will need to show a workable balance among audio-video performance in complex rooms, access to heterogeneous platforms, large-scale operations and maintenance, and industry security requirements. Its products and solutions are already present in more than 80 countries and regions, but whether that coverage translates into sustained delivery will depend on channels, ecosystem partners and after-sales service. The report said market performance should be judged by deployment cycles in key industries, the number of active meeting rooms, cross-platform connection stability, per-room renovation and O&M costs, and whether channel delivery and after-sales service build lasting customer relationships.

Editor's Summary

MAXHUB has launched new professional video conferencing terminals, split-room systems and an omnidirectional microphone aimed at hybrid-meeting audio, video and integration gaps. The products combine higher-specification audio-video hardware with platform connectivity and security management, while buyers will weigh deployment, maintenance and delivery costs. MAXHUB’s market impact will depend on measurable deployment, stability and after-sales performance rather than specifications alone.