Meta brings 'Your Algorithm' to Facebook, letting users tune feeds with natural language

Facebook users can access Your Algorithm through a new menu, or they can select “interested” or “not interested” from the three-dot menu on individual posts. Meta said the buttons may also appear under posts and that it may ask follow-up questions to get more detail on what a user liked or disliked. Users can describe in their own words what they want to see more or less of, and Meta said the recommendations will update in real time and adapt within the same session.

The feature is part of a set of “AI-powered” tools Meta says it is using to customize Facebook. Meta also said it is using large language models more in its ranking systems. “LLMs can incorporate the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to,” the company said. “Tell it what you want more or less of, and your recommendations respond in real time, adapting within the same session to reflect what matters to you right now.”

Your Algorithm first appeared on Instagram earlier this year. TechCrunch reported that Instagram introduced the feature in June, extending customization options across Feed and Explore after first launching it for Reels in December 2025. Meta also launched a related feature called “Dear Algo” on Threads, which lets users influence recommended content.

Engadget reported that the Facebook update had not yet rolled out on its writer’s app, so it had not been able to try it. The Instagram version had limitations: it did not allow the writer to add “posts from people I follow” as an interest or to request fewer ads. Engadget also asked whether Facebook users will be able to request broader changes, such as “less AI-generated content” or “no more Reddit copypasta.” Those questions remain unanswered in Meta’s announcement.