Meta Expands AI Agent Muse to Small Businesses With Shopify, Slack and Other Integrations
Meta said Tuesday it is bringing its AI agent Muse to small businesses and adding integrations with Shopify, Slack, Notion, Stripe and others, a day after launching its Meta Enterprise Platform.
Muse for Small Business is available free of charge with usage limits, and businesses that want more usage can purchase a subscription plan, Meta said. The agent can also link to Instagram professional account analytics, Facebook Pages and Meta ad accounts. According to Meta, it knows what a business sells, how a brand sounds and what customers ask about most.
Besides Shopify, Dropbox and Slack, the integrations include Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe and Zoom.
"Small businesses have been growing on our apps for nearly two decades," Meta wrote in a blog post. "They told us they're short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use."
The expansion is part of Meta's push to move its AI tools beyond consumers into the enterprise market, where it competes with OpenAI and Google. By plugging Muse into software small business owners already rely on, Meta is betting that an agent with context of a company's whole operation will be more useful than a standalone chatbot.
The small business offering arrives a day after Meta introduced the Meta Enterprise Platform, an initiative aimed at bringing the company's AI products to businesses and corporate customers. Meta hired Chirantan "CJ" Desai, chief executive of database software company MongoDB, to lead the new initiative. Meta said it will focus on bringing its full technology stack, including Muse, Meta Business Agent, Muse API and Muse Code, to businesses and developers.
The rollout builds on the momentum of Muse, which launched earlier this month and topped the app charts in the United States and Canada ahead of ChatGPT, according to TechCrunch.