Meta launches Muse assistant on iPad a month after iPhone debut

TechCrunch AI reported that the iPad release arrived just a month after Muse launched on iPhone. Instagram took about 15 years to reach a dedicated iPad app despite user demand, though TechCrunch AI noted Muse may be easier to bring to iPad because its text-heavy interface relies less on image and video resolution and formatting.

Since launching on iOS and Android on September 8, Muse has surpassed 6.6 million installs, according to estimates from market intelligence firm Sensor Tower. The app is one of dozens of consumer-facing AI agents and lets users link accounts to manage email, meetings, bills and other items, and to book reservations, order groceries, set goals and make purchases.

To enable those tasks, Meta has added partners that appear in Muse as “connectors.” Users can add and sign in to them selectively, depending on which parts of their online life they are comfortable letting an AI agent handle.

With the iPad release, Meta updated the connector list with newer additions, including tools aimed at small businesses such as Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom, as well as connectors for Meta ad accounts. It also added Notion and Granola.

Meta also recently announced more retail partners, including Best Buy, Gap, Sephora, Walmart and Wayfair. These allow the agent to shop those retailers’ sites and complete transactions on users’ behalf.

Because the technology is still new, such experiences can still run into problems when websites mistake agents for bots and block their access. On Tuesday, Meta announced it is working with industry partners on an open standard that would let personal AI agents identify themselves to businesses, helping businesses sort good bots from bad ones.