Meta Launches Muse for Small Business With Links to Ad Accounts and Third-Party Apps

The launch follows Meta's Sept. 8 rollout of Muse for consumers, which CNBC reported rose to the top of Apple's App Store, surpassing ChatGPT. Meta said in a blog post that "Small businesses have been growing on our apps for nearly two decades" and that they "told us they're short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use."

Muse for Small Business can access analytics tied to business and creator accounts on Facebook and Instagram as well as ad accounts, according to Engadget. That access allows it to provide insights and carry out tasks related to social media presence, such as ad campaigns. Meta has added support for Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom, Engadget reported. CNBC said the agent also connects to Salesforce's Slack, Meta ad accounts and professional Instagram and Facebook profiles. Engadget reported that Muse for Small Business is meant to bring the agent's capabilities to companies that may already rely on Meta's other professional tools.

If owners connect those accounts, Meta says the agent can take on larger goals and use data from those apps. Meta suggested sample prompts asking about monthly financial performance and unusual expenses; asking what to pay attention to from email, calendar and news when overwhelmed; and asking for a growth plan based on this year's sales, campaigns and social data. The company said: "Give Muse a goal — like running your business or finding new customers — and it gets it done."

Pricing details were not provided. CNBC reported Meta referred at the bottom of its blog post to the existing Muse app, which is free with usage limits and available by subscription beyond that. Engadget said Meta describes Muse Small Business as free "for most of what people need," while heavier or more intensive use may require a subscription.

Meta said Muse was built with layers of privacy and security, according to Engadget, but the agent could still behave unpredictably or misinterpret an instruction, the report said. Allowing Meta access to business data carries many of the same caveats as using the agent in personal life.

The small-business offering comes one day after Meta announced a new enterprise business to sell AI services to large firms. CNBC reported Meta is launching a new enterprise platform and hiring MongoDB CEO CJ Desai to run it; the platform will include a Muse agent, a business agent and a coding tool. The company is also competing with OpenAI and Anthropic in the enterprise market, CNBC said, and the launch coincided with OpenAI's developer day.

Meta CEO Mark Zuckerberg has committed to finding business opportunities with AI after relying on digital ads for almost all of the company's revenue. CNBC reported Meta paid billions of dollars last year for top AI talent, including Scale AI founder Alexandr Wang, who leads its AI efforts. Wang's group began launching new AI models under the Muse Spark family in April. At Meta Connect last week, Zuckerberg called Muse the "centerpiece" of his AI strategy.

Meta's stock rose 25% in September, CNBC reported, though it sold off some in the past two trading days. Evercore's Mark Mahaney told CNBC he expects Muse to reach 100 million users within six to 12 months. Meta says 200 million small businesses are on Facebook.

Editor's Summary Meta launched Muse for Small Business, extending its Muse AI agent to small-business owners with connections to Facebook and Instagram professional and ad accounts and third-party tools such as Slack, Shopify and Zoom. The move follows the consumer Muse launch and a new enterprise platform, as Meta pushes deeper into AI services beyond advertising. Meta has not detailed pricing, and the agent carries privacy and reliability caveats.