Mistral acquires Paris-based adtech startup Pimento in €12.7m cash-and-shares deal
Mistral acquires Paris-based adtech startup Pimento in a €12.7m cash-and-shares deal, its third acquisition this year, Sifted reports.
Sifted reported the transaction exclusively on Sept. 22, 2026. The documents show that the consideration combines cash and shares, valuing Pimento at €12.7 million. Pimento is based in Paris and operates in advertising technology.
Mistral is one of France's most prominent AI companies. The acquisition adds an adtech startup to its portfolio. The filings reviewed by Sifted describe the deal as a cash-and-shares transaction.
The purchase is Mistral's third acquisition this year, according to Sifted, and forms part of the company's effort to expand its product and technology offering. The transaction adds a Paris-based team and advertising technology capabilities to Mistral's operations.