Peacock raises subscription prices for fourth time in four years
Peacock hikes prices up to $3 per month, citing new and returning customers pay more immediately; existing subscribers face increases after September 17.
The new rates take effect immediately for new and returning customers. Existing subscribers have until September 17 before the higher charges apply. This latest increase marks the fourth price hike in as many years for the NBCUniversal-owned streaming service.
Peacock is not widely known for original scripted programming, but its reality TV catalog includes full access to Bravo shows, The Traitors, Love Island, and spin-offs such as Love Island: Beyond the Villa and Love Island Games. The company has positioned its reality-heavy lineup as a key draw for subscribers.
The price adjustments come at a time when streaming platforms across the industry have been raising rates. Netflix, HBO Max, Apple TV, Paramount+, and YouTube Premium have all become more expensive in recent years.