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Peloton launches $2,195 folding Tread Flex and refreshed AI treadmill lineup

Peloton unveiled the $2,195 folding Tread Flex, its cheapest treadmill, plus refreshed Tread Vision and Tread+ Vision models and new Peloton IQ running features. The company is betting the lineup can widen its customer base and revive growth.

The Tread Flex can fold upright to cut its footprint by roughly half, Peloton said, and is mounted on caster wheels so it can be moved and repositioned. It has a two-step release that lowers the deck gradually and a locking pin to keep it from falling open while stored. At the launch event, The Verge reported, the deck took about 25 seconds to lower fully and fell gently without the user pushing it. Peloton confirmed there are no sensor-based safety features, though the treadmill uses the existing Tread Lock passcode, lockable wheels, and a two-cylinder slow-opening mechanism.

The Flex is the cheapest treadmill Peloton has sold. Engadget reported that Peloton's debut Tread launched around $4,000 more than eight years ago. The Flex still has a pivoting screen, though it is smaller than the 23.8-inch display on the Tread Vision; Peloton did not disclose the exact size. It also has built-in Sonos speakers. Unlike the more expensive models, it has no camera, so it cannot use the new camera-based running analysis, but Peloton says it still supports Peloton IQ for training scheduling, feedback, and coaching, including personalized Pace targets levels 1–10 and heart-rate zone training with a focus on Zone 2.

Peloton says the Flex runs relatively quietly, producing 70 decibels at 12.5 mph at max speed. Engadget noted that figure is measured without someone running on the machine. The Verge said the Flex's shorter deck may concern runners with particularly long legs, though it was quieter than other treadmills in a demo.

The two higher-end models have been refreshed and renamed. The Tread Vision now costs $3,495, a $200 increase, while the Tread+ Vision remains $6,695. The Tread Vision adds a new deck with better cushioning, redesigned Jump Buttons for instant speed and incline changes, and a redesigned tray for tablets, phones, and water bottles. It also has motion-tracking cameras that enable Peloton IQ's Run Analysis feature, which uses live video to score running efficiency and provide personalized pace, form, and heart-rate guidance.

Peloton said the Run Analysis feature was developed with a biomechanics group specializing in running and injury prevention. It tracks cadence, vertical oscillation, and stride length after a one-time calibration, then runs in the background of later workouts. Users get an efficiency score and coaching tips. The feature will also come to the existing Cross-Training Tread+, which has a camera.

The Tread+ Vision adds a slat-belt deck with a ball-bearing system for impact protection, technology Peloton describes as premium and rare in home treadmills. It is the only model with Sled Mode, which uses software-controlled resistance from 30 to 300 pounds against the slat belt to mimic sled-push movements used in cross-training classes and Hyrox competitions. Both higher-end models keep swivel screens and gain new Jump Buttons. The Tread Vision also adds a cooling fan and a phone tray.

On software, all three treadmills will get personalized pace targets after about 10 running workouts, with recommendations that adjust as fitness improves. Peloton is also launching ReRun, which lets users upload outdoor run course data from the Peloton app or a smartwatch and replay the route on the treadmill, including automatic incline adjustments based on outdoor elevation. Peloton is partnering with the New York Road Runners so users can re-run segments of the New York City Marathon course, and The Verge reported the company is exploring partnerships for other famous races.

Peloton IQ, launched last year as an AI-powered software system for personalized recommendations and coaching, is being expanded with runner-specific tools. Peloton already integrates with Apple Health, Fitbit, and Garmin Connect, and CNBC reported it is adding Whoop so members can connect accounts and have Peloton workouts contribute to personalized insights in the Whoop app. Peloton offers more than 17,000 Tread-specific classes and is adding race-training programs for events such as the New York City Marathon.

CEO Peter Stern said in a press release that record marathon turnouts and the rise of local run clubs are helping people rediscover running, walking, and hiking. 'Expanding our treadmill portfolio and launching AI-powered software for runners will allow us to connect with a much wider audience,' Stern said. Chief Product Officer Nick Caldwell said the Peloton advantage has always been the sum of its parts, pointing to instructors, content, software, and equipment.

The stakes go beyond new equipment. CNBC reported that Peloton shares have dropped 43% since Stern became CEO in January 2025. The company has returned to profitability and improved cash generation after years of cost cuts and restructuring, but revenue growth remains a challenge as subscriptions trend lower. Truist analyst Youssef Squali told CNBC he expects revenue to remain muted given continued headwinds to subscriber growth, though he expects next calendar year to be better as hardware and software improve and Peloton refinances its debt. Squali has a buy rating and a $9 price target, compared with Peloton's Monday closing price of $4.95 a share.

Peloton has also expanded content distribution through a partnership with Spotify, putting more than 1,400 Peloton strength and wellness classes in front of Spotify Premium subscribers, and is building a commercial fitness business by selling more durable equipment to hotels, apartment buildings, gyms, and other high-use environments. At the launch event, The Verge reported, Peloton positioned the Flex for walkers, hikers, and people in cramped apartments, the Tread Vision for multi-member households with different fitness levels, and the Tread+ Vision for performance athletes.