Plex Partners With Fandango to Sell Movie Theater Tickets

Plex is looking to monetize its content-discovery capabilities and expand its business beyond its media server software. It partnered with Fandango, which has sold movie tickets since 2000, to drive ticket sales from people searching for movies to stream. In the announcement, Plex said U.S. users will see the Fandango ticketing option on title pages for movies currently in theaters, allowing them to click through to Fandango for showtimes and ticket purchases.

The integration also enables direct attribution through Kochava, giving studios and advertisers greater visibility into how campaigns and audience engagement translate into ticket sales. Fandango says it sells tickets for 31,000 movie theater screens in the United States. The Plex deal allows Fandango to leverage data from Plex's streaming service, including ratings and cross-platform viewing, to gain insight into audience intent, the announcement said.

Plex claims users of its streaming service make more than 100 million streaming decisions each month. The partnership is intended to connect that discovery activity with theatrical ticket purchases. Fandango's ticket-selling operation dates to 2000, and Plex's move extends its business beyond the media server software that first made it known.

Editor's Summary

Plex has partnered with Fandango to add theater ticket links to movie title pages for U.S. users, connecting streaming discovery with showtimes and ticket purchases. The integration uses Kochava attribution to show studios and advertisers how campaigns lead to ticket sales, and it gives Fandango access to Plex viewing and ratings data. The move is part of Plex's effort to monetize content discovery and expand beyond its media server business.