Qwen Office Launches E-Commerce Edition, Targeting Enterprise Agent Market
Qwen Office has launched an e-commerce edition, an independent third-party e-commerce agent open to all platforms and merchants. It combines trend research, batch creative generation, cross-platform operations and ROI optimization, with early users cutting launch time and costs.
Chen Yusan, CEO of Qwen Office, said: “The e-commerce edition is positioned as an independent third-party e-commerce agent, open to all e-commerce platforms and merchants.” The company also said it will connect more platform merchant tools and industry software.
Liu Xianglong, a merchant with nearly a decade of e-commerce experience, opened a 3D-printed shoe store in seven days instead of the usual 30. He gave pre-launch market research and product detail page production to the AI. Research that previously required paid consulting services, samples and photo shoots cost more than 10,000 yuan, he said; this time the token cost was only a few hundred yuan. He used the tool to test products on the same day and decided what and how much to produce after data came in. Liu said that without Qwen Office, he would not have opened so quickly.
The edition includes four core functions. Trend insight and selling point analysis looks for clues in hot words and popular content on platforms such as Douyin and Xiaohongshu to suggest content directions. Batch generation of viral materials incorporates brand colors, visual style and selling points to produce content for different categories and channels. A cross-platform operations console aggregates sales, traffic, inventory and refund data. Cross-platform ROI intelligent optimization uses scheduled tasks to retrieve advertising reports, alert merchants to ROI declines or abnormal budget consumption, and offer adjustment suggestions.
Qwen Office said the product differs from personal agents, which mainly work around individual habits and tasks such as organizing email or arranging schedules. For enterprises, the agent needs business context. Qwen Office has connected with DingTalk to obtain authorized group chats and documents, and for e-commerce it needs to understand products, inventory and advertising. The four functions are designed around those operational requirements.
Babit Coffee, a 17-person company selling on more than ten e-commerce platforms, continued using DingTalk and connected authorized data into Qwen Office workflows through connectors. The team built a selection research Skill. For a cold brew coffee analysis, the report compared processing methods and flavors and combined price performance. It found that sun-dried beans ranked first in processing method statistics among similar products, while the team’s previous preference, washed beans, ranked third. The team adjusted its formula and launched a Geisha cold brew; according to the merchant, sales were about 10 times those of past similar products. The same method was applied to weekly business reports and profit calculations, with data pushed to DingTalk groups. Babit also connected Jushuitan ERP and Business Advisor through MCP connectors, and used DingTalk smart finance to build an analysis suite to view net gross margin by channel.
Sandy’s lingerie team, with two people running two brands, needs nearly 10,000 seed images per launch season. It connected third-party image generation software to Qwen Office, which organized batch image output and material sorting. Sandy said autumn and winter material preparation was shortened from four months to about 15 days. Business analysis was also integrated; Qwen Office reads and organizes data from business systems and generates reports, cutting a single analysis from about three hours to less than one hour.
Qwen Office said its technical base includes enterprise context from DingTalk, a self-developed agent framework that breaks complex requests into steps and selects tools, and context compression and session recovery for long tasks. The company plans to expand the e-commerce edition to more industries, including finance, government and education. It said the launch shows enterprise agent competition moving from model capability to industry understanding and ecosystem connection.
Editor's Summary Qwen Office has launched an e-commerce edition that it describes as an independent third-party e-commerce agent, with four functions covering trend analysis, batch creative generation, cross-platform operations and ROI optimization. The company cites early merchant cases including a 3D-printed shoe store opened in seven days and a coffee brand that used the tool for product research and profit analysis. It plans to expand the approach to finance, government and education.