Range Rover Launches First Electric Vehicle, Starting at £154,070
Range Rover launches its first electric vehicle at £154,070, one year late, marking JLR's shift from fossil-fuel cars.
The vehicle is due to be built in Solihull, the marque’s home since 1970. JLR reported falling profits earlier this year as it counted the cost of Donald Trump’s tariff wars and supply-chain disruption after a crippling cyber-attack last year, making the launch a much-needed moment of positivity for the company.
JLR said it gave extra training to 10,500 staff working on the project, and the car underwent testing equivalent to 38 trips around the world, more than any other Range Rover. The luxury vehicle, which can reach 60 mph in 4.3 seconds, was described by the company as heralding a new era of enhanced refinement and capability.
The electric powertrain will limit the vehicle’s environmental impact compared with JLR’s petrol and diesel models, although SUVs of its size are consistently associated with higher numbers of road deaths involving pedestrians. Range Rover’s bespoke commissioning service also gives buyers an extended choice of paint colours, finishes, elevated materials and embroidery details.
Martin Limpert, managing director of Range Rover, said the vehicle was the end product of a decade of considered engineering and technological development. Production will be supported by the automaker’s propulsion manufacturing centre in Wolverhampton, which makes battery packs and electric drive units as well as traditional internal combustion engines.