AI News Feed
Market watch
Anthropic's Claude for Financial Advisors draws notice at Future Proof, but one AI founder says he isn't worriedJLC Opens Kaiwu Incubator as Yimu Technology Advances Optical Tactile Sensors for RobotsAnthropic Releases Claude Sonnet 5.5 With 70.6% on Terminal-Bench 4.0 at Unchanged $2/$10 PricingKling 4.0 to Launch in October With 10-Bit HDR and 30-Second Video GenerationGene-Edited Non-Browning Bananas Move Closer to British ShoppersSpaceX Starship Reaches Orbit on 14th Test, Deploys 26 Starlink V3 Satellites
Anthropic's Claude for Financial Advisors draws notice at Future Proof, but one AI founder says he isn't worriedJLC Opens Kaiwu Incubator as Yimu Technology Advances Optical Tactile Sensors for RobotsAnthropic Releases Claude Sonnet 5.5 With 70.6% on Terminal-Bench 4.0 at Unchanged $2/$10 PricingKling 4.0 to Launch in October With 10-Bit HDR and 30-Second Video GenerationGene-Edited Non-Browning Bananas Move Closer to British ShoppersSpaceX Starship Reaches Orbit on 14th Test, Deploys 26 Starlink V3 Satellites
Companies

Samsung to Expand Personalized AI Subscription Services

Samsung will expand personalized AI subscription services after its Blue Pass neared 1 trillion won in cumulative sales.

AI News Feed · 2026-09-28 12:11

The service, launched two years ago, has generated nearly 1 trillion won (US$734 million) in cumulative sales, excluding mobile products, the South Korean tech giant said. Im Sung-taek, executive vice president who heads South Korea's sales team, told reporters, "Samsung AI subscription with Blue Pass is approaching 1 trillion won in sales just one year after its launch, thanks to the love and support of our customers." The Yonhap News report described the service as launched two years ago, while Im said Blue Pass was approaching the sales figure one year after its launch.

The latest revamp focuses on strengthening personalized customer care. Samsung has added two new options to its Blue Pass service, which provides expert support ranging from product installation to after-sales service. Based on the service's growth, Samsung said it plans to expand subscription options based on customers' life stages, product-management needs and budgets.

The company cited the rapid growth of the domestic subscription market as a key factor behind the expansion. According to Samsung, 94.8 percent of South Korean consumers used subscription services this year, with each person using an average of 5.5 subscription services and spending an average of 41,853 won per month on subscriptions.

Editor's Summary

Samsung Electronics plans to expand its AI subscription services with more personalized Blue Pass options after the service generated nearly 1 trillion won in cumulative sales excluding mobile products. The company cited rapid growth in South Korea's subscription market and said it will tailor options by life stage, product-management needs and budget. The Yonhap News report contained a discrepancy: it said the service launched two years ago, while an executive said Blue Pass was approaching the sales figure one year after launch.