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Bernstein Stays Bullish on Nvidia and Broadcom, Sees 58% and 75% UpsideRabbit rolls out OS3 AI agent that doesn't need R1 hardwareAnthropic launches Claude Opus 5.5 with faster output and about 40% lower running costsGoogle Home Owners Report Pulsating LED Lights That Stay OnXbox surround sound: eARC, HDMI extractors and choosing between 5.1 and 7.1The Game Bakers’ Thoa jokes next game could be an MMO match-3 about friendship as Cairn DLC nears
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Saudi Startup Ceer Unveils Exobot EVs, Plans Saudi Sales in 2027

Saudi startup Ceer, a PIF-Foxconn joint venture, unveiled two Exobot electric vehicles and plans Saudi sales in 2027, with five more models by 2030.

AI News Feed · 2026-09-23 06:15

The Exobot sedan and SUV are the first models from the company, which is funded by the kingdom's oil wealth but is intended to build a lineup of electric vehicles. The Verge described the designs as hyper-angular and spaceship-like, with gullwing doors and wedge-shaped bodies that appeared built to draw attention. The publication compared the vehicles to science-fiction visuals from Tron and Blade Runner and noted the doors echo the Tesla Model X.

The sedan has low-slung, supercar proportions. Its steeply raked windshield flows into the hood, and its front fascia carries a razor-thin, full-width LED light bar beneath a sharp, forward-jutting nose. The Verge wrote that the two-tone bodywork and large windshield recalled the Ferrari Luce, an electric supercar released earlier this year.

The SUV has a blocky, military-meets-cyberpunk stance with high ground clearance and aggressive angles. The Verge described it as thick and armor-plated, with a flat roofline and a tactical presence.

Both vehicles were designed by Rob Melville, a former design director at McLaren. According to Autocar, as cited by The Verge, Saudi Crown Prince Mohammed bin Salman had final say on the design.

Ceer is seeking to take advantage of upheaval in the global car market, which The Verge said has been driven largely by a flood of Chinese electric vehicle exports into Asia, Europe and South America. The Verge also wrote that the United States appears to be moving in a different direction, with steep tariffs designed to keep Chinese EVs out and continued reliance on internal combustion engines.

The company's top executive also came from outside Saudi Arabia. Jim DeLuca spent 37 years at General Motors, ending his tenure as executive vice president for global manufacturing, before joining Ceer as CEO.

Saudi Arabia has had mixed results with automotive projects. More than a decade ago, plans to build a Jaguar-Land Rover factory in the kingdom did not proceed. Toyota declined a deal with the Saudis in 2019. The Public Investment Fund owns a controlling stake in California-based Lucid Motors, which is building a manufacturing facility in King Abdullah Economic City.

Ceer plans a diversified vehicle lineup. While the first models will be electric, later vehicles will be hybrid and combustion-engine models, depending on market demand.

Starting a car company from scratch is difficult. Fisker, Lordstown and Arrival all went bankrupt, and Lucid, despite support from the Public Investment Fund, is still struggling. The Verge said it remains to be seen whether Ceer can avoid the same fate.