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TechRadar piece asks how cheap Amazon earbuds undercut Apple's step-up AirPods 5

TechRadar published a first-person article on September 16, 2026, in which Senior Staff Writer Hamish says cheap Amazon earbuds with volume controls cost far less than Apple's step-up AirPods 5 model, and asks how that is possible.

The article is written by Hamish, whose TechRadar bio says he covers nearly every topic on the site, from smart home deals and speaker reviews to graphics card news. His specialty is writing about virtual reality and augmented reality. The bio says he uses a broad range of knowledge to explain the latest gadgets and whether they are must-buys or fads fueled by hype.

Hamish has been writing about tech and gaming for more than five years. He started at the University of Warwick's student newspaper, The Boar, as a writer and later became Games Editor while studying for a BSc in Maths and Physics and later an MSc in Biotechnology, Bioprocessing, and Business Management. After graduating in 2020, he wrote about battle royale games for Gfinity Esports before joining TechRadar in February 2021.

The article's comparison centers on price. According to the headline, the Amazon earbuds offer volume controls at a cost far below Apple's step-up AirPods 5 model. The article poses the question of how that pricing is possible.

No further details about the earbuds, Apple's model or responses from either company are included in the article text provided.