TechRadar Publishes Lance Ulanoff Article on Being First in iPhone 18 Pro Line
TechRadar on Sept. 18, 2026 published a first-person article by Lance Ulanoff titled "This is what it's like to be the first person on the new iPhone 18 Pro line at the Apple Store." The supplied text is Ulanoff's biography, not a detailed account of the line or device.
TechRadar identifies Ulanoff as an award-winning tech journalist, on-air expert, and commentator. Before joining TechRadar, he served as Editor in Chief of Lifewire. Before that, he was Chief Correspondent for Mashable, where he covered all facets of technology and the intersection of digital and life. TechRadar says he also helped Mashable find new ways to tell stories. He is based in New York.
The biography describes Ulanoff as a 38-year industry veteran. It says he has covered technology since PCs were the size of suitcases, "on line" meant "waiting," and CPU speeds were measured in single-digit megahertz. Those details appear in the supplied author biography, which TechRadar published alongside the iPhone 18 Pro line article.
Before joining Mashable as Editor in Chief in 2011, Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc., according to the biography. While there, TechRadar says, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis's websites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com, and PCMag.com were all honored under his guidance.
The biography says Ulanoff makes frequent appearances on national, international, and local news programs, including Live with Kelly and Mark, the Today Show, Good Morning America, CNBC, CNN, and the BBC. He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. TechRadar says he has been an invited guest speaker at numerous technology conferences, including Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight, and Digital Media Wire's Games and Mobile Forum.
Ulanoff received his Bachelor of Arts in Journalism from Hofstra University in New York. He serves on Hofstra's School of Communication Advisory Board. In his spare time, according to the biography, he draws cartoons, which he occasionally posts online. He and his wife Linda have been married for over 30 years and have raised two children.
The TechRadar article is dated Sept. 18, 2026. Its headline is the only part of the supplied material that addresses the iPhone 18 Pro line at the Apple Store. No further reporting from the scene, quotes from Ulanoff about the experience, details about the device, or Apple statements appear in the material provided. TechRadar's biography of Ulanoff is the remaining content.