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UK motorists can now see live fuel prices on Google Maps

UK drivers can now check live petrol and diesel prices on Google Maps, using government Fuel Finder data, in a move aimed at increasing price transparency and competition.

AI News Feed · 2026-10-08 15:14

The feature will let users search for a local forecourt in the Google app and see real-time prices. The data covers 99% of forecourts, The Guardian reported. The government’s Fuel Finder scheme was launched in February after a 2023 recommendation by the Competition and Markets Authority. It is already available through apps including Waze, PetrolPrices, the AA, Confused.com and RAC Fuel Watch.

The move is expected to make forecourt pricing more transparent and encourage competition between fuel retailers. UK drivers have faced record-high road fuel costs because of global supply pressure linked to the US-Israel war on Iran, according to the report. The average price of diesel recently hit a record £2 a litre, up more than 40% since late February.

Edmund King, president of motoring group the AA, said: “Getting transparent fuel prices on to Google Maps is a massive step forward and means most drivers will have easy access to pump prices. Hopefully, this high-level pump-price transparency will also encourage more competitive prices from retailers.” He added that more transparent prices should reduce “rampant price-matching” between fuel stations in many areas and help competitive forecourts stand out.

Luke Bosdet, a spokesperson for the AA, said the Google launch would not necessarily dampen interest in the existing apps because of “the demand for fuel price information.” He said the development could “signal trouble for the fuel trade by revealing the forecourt pricing tactics which keep local prices artificially high in their full horror.”

The CMA cautioned fuel retailers in August that many were still slow to pass on falls in wholesale diesel prices. The watchdog said these “passive pricing strategies” may have dented competition in the market and kept household costs higher than they needed to be.

Polly Billington, the minister for energy consumers, said: “Accessing the cheapest fuel should be simple, which is why it is a gamechanger for near real-time fuel prices to be shown on Google Maps for the first time in the UK, helping drivers find the best deal and save money at the pump.”