Wang Feng says 80% of his clothes are bought on Taobao
Chinese singer Wang Feng revealed in a video interview that he buys 80% of his clothes on Taobao, resonating with netizens as celebrities embrace Taobao streetwear.
His remarks sparked widespread resonance among netizens. Some commented that Wang Feng's shopping habits mirror their own daily routines, while others expressed hope to learn his money-saving fashion tips. Some were curious about the specific Taobao stores he frequents, asking "Where can I find rock-style clothing?"
In fact, Wang Feng is not the only celebrity who buys men's clothing on Taobao. K-pop stars such as BLACKPINK and Cortis have also been seen wearing popular Taobao streetwear brands multiple times. Additionally, Chinese actresses Yang Mi, Zhao Lusi, Bai Lu, and emerging director Shao Yihui are also seasoned "Taobao girls."
As a major national consumer platform, Taobao is not only a "national wardrobe" but also a source for many celebrities' private clothing. A number of fashion streetwear brands including HAMCUS, WANGXINGYU, DND4DES, TAOTTAO, and Bad Taste Western have emerged on Taobao.