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Wearables split into two camps as Garmin gains share, Omdia data shows

Global wrist-worn wearable shipments fell 2% year over year in Q2 2026, with consumers split between premium sports watches and screenless trackers. Garmin gained significant smartwatch share, while Samsung and Apple lost ground, according to Omdia.

According to Omdia's data, Garmin gained major smartwatch market share during the quarter, while both Samsung and Apple lost ground year over year. Screenless trackers are also gaining momentum as consumers look for devices that track their health without constant notifications and distractions.

Over the past several years, the wearable market has grown to be diverse and full of different options, and that might just be making consumers a lot more selective.